Signs can only be as effective as they are easily understood by someone who doesn't care. " If they can’t find your business, they can’t give you their money." Joe Giral, creative designer for LetterBank Signs + Print This is guide is a brief overview of sign visibility by way of type size, contrast to the surroundings and ultimately, how readable your sign appears. Starting with letterform basics: [see terms to know, below] What is “Type”? Type is, for our purposes, a designed letter style, created to identify, direct, advertise, inform, embellish and compel. We design with type . That’s the LetterBank Signs + Print specialty. The right type can promote your business image, give clear directions, advertise effectively and inform eloquently. People may know instinctively what looks good. With LetterBank’s help, you will also learn how and why it looks good, and better still, what works best for your specific project. Whether yo...