Signs & Methodology

Signs can only be as effective  as they are easily understood by someone who doesn't care.  " If they can’t find your business, they can’t give you their money."  Joe Giral, creative designer for LetterBank Signs + Print This is guide is a brief overview of sign visibility by way of type size, contrast to the surroundings and ultimately, how readable your sign appears. Starting with letterform basics:  [see terms to know, below] What is “Type”? Type  is, for our purposes, a designed letter style, created to identify, direct, advertise, inform, embellish and compel. We design with  type . That’s the LetterBank Signs + Print specialty. The right  type  can promote your business image, give clear directions, advertise effectively and inform eloquently. People may know instinctively what looks good. With LetterBank’s help, you will also learn  how and why  it looks good, and better still, what works best for your specific project. Whether yo...

You probably are looking to order a sign, and have some reasonable doubt as to how effective it will be to spend a lot of money on a sign, or to buy the cheapest sign you can find. In a nutshell, here are the rules for Making Your Signs Count. The Three Zones The First Rule of Sign Legibility What exactly are The Three Zones ? Simply put, they are the signs on stores everywhere, divided into who can see them. Do you know the times you're driving around looking for a store you haven't seen before? You're looking for a sign in Zone 3 , the upper part of the store which is visible from a moving car. When you're walking in a parking lot of a strip mall, or walking across the street from the store you seek, you're looking at Zone 2 on the storefront. The Zone 3 is too high and Zone 1 is too low to see generally. Have you ever seen a person walking down the street and craning to look up to find the name of the store s/he's in front of? That's a perso...