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Sign Company Add-Ons for a New Profit Channel

 A Lucrative Opportunity for Sign Companies in New Awning Lettering and Covering Over Old Awning Lettering

Have a plotter? Of course you do, at least one, right? Now you can add cut lettering for Awnings, Canopies, and Custom Event Tents by using LetterBank's Self-Adhesive AwnGrip Fabrics (formerly DuraStik). AwnGrip is a woven, thin fabric with a super-aggressive adhesive, allowing it to stick to and stay on flags, banners, awnings and most woven, flexible surfaces.


Sign-making can be a very competitive field, so staying ahead of the curve is essential for sign companies looking to broaden their income streams by offering new products.

Many one-stop online companies, late-comers to the game, have decimated the bread-and-butter bottom line of banners and sign printing by advertising on the low prices. 


One promising avenue is using LetterBank's self-adhesive AwnGrip fabric for awning and canopy repairs, particularly in crafting lettering that transforms these outdoor structures into effective advertising spaces. This article explores the benefits of using LetterBank's self-adhesive AwnGrip fabric and presents two enticing options for sign companies to add to their arsenal.


First Option: Unleash Opportunities with LetterBank's Self-Adhesive AwnGrip Fabric in yardage or rolls:

Sign companies big and small can now better harness staff resources, creativity and control production timelines by ordering LetterBank's self-adhesive AwnGrip fabric in yardage and rolls. This resource empowers them to cut customized lettering on their own plotters, tailoring designs to meet the unique preferences of their clients, and on time. The flexibility to cut lettering as needed enables sign companies to be responsive to market demands, ensuring they stay ahead of competitors in the ever-evolving signage landscape. This approach adds creativity and provides the potential for substantial markup on projects.

Advantages of option 1:

  • Complete creative control over lettering design.
  • Produce, cut, and install yourself.
  • Responsive to market demands and project-specific requirements.
  • Compete in an overlooked, profitable niche market.
  • Ability to maximize profits through personalized pricing strategies.

Second Option: Streamlined Efficiency with Ready-to-Apply Lettering from LetterBank:

For sign companies and designers seeking efficiency without compromising quality, LetterBank offers pre-cut lettering made from LetterBank's self-adhesive AwnGrip fabric. This option allows sign companies to streamline their operations by eliminating the need for in-house cutting. With ready-to-apply lettering, the process becomes more straightforward, saving time and resources. Additionally, LetterBank offers a courtesy discount on the retail cost of awning lettering, enhancing the overall profitability of this option.

Advantages of option 2:

  • Time-saving and efficient process with pre-cut lettering.
  • Cost-effectiveness with a courtesy discount from LetterBank.
  • Focus on core competencies while maintaining high-quality standards.

Additional Options to Enhance Appeal:

  1. Order only what you need. LetterBank offers by-the-linear-yard and custom 10", 14" and 18" rolls (white only) and 54" wide rolls (white and colors), enabling sign companies to order a variety of LetterBank's self-adhesive AwnGrip fabric in white and colors. This opens up endless possibilities for creative expression and customization.
  2. Educational Resources: LetterBank provides comprehensive educational resources, including tutorials and online workshops, to assist sign companies in mastering the art of working with LetterBank's self-adhesive AwnGrip fabric. This ensures a smooth integration of this material into their stable of customer products.
  3. Collaborative Design Services: Sign companies can leverage LetterBank's 33+ years of design expertise by opting for collaborative design services. This ensures that even those new to working with awnings can offer high-quality, visually appealing arrangements for their clients.
  4. Bulk print projects. Screen-printable AwnGrip fabric can be the solution that turns new sales into a profitable large-run project with minimal new skills needed.
  5. NEW ColorSpot AwnGrip adds a 7- to 10-year full-color graphic decal option to the AwnGrip fabric for sign companies and end users. Find out more.


Adding LetterBank's self-adhesive AwnGrip fabric for awning and canopy projects opens up many new creative possibilities for sign companies. Whether choosing to cut their own lettering or opting for the convenience of pre-cut options, sign companies will enhance their offerings, captivate clients, and increase revenue. The additional benefits make LetterBank's self-adhesive AwnGrip fabric an attractive choice for sign companies looking to elevate their signage game. 

Find out more.

AwnGrip is the property of LetterBank Company and may not be used without written permission.

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