You probably are looking to order a sign, and have some reasonable doubt as to how effective it will be to spend a lot of money on a sign, or to buy the cheapest sign you can find. In a nutshell, here are the rules for Making Your Signs Count. The Three Zones The First Rule of Sign Legibility What exactly are The Three Zones ? Simply put, they are the signs on stores everywhere, divided into who can see them. Do you know the times you're driving around looking for a store you haven't seen before? You're looking for a sign in Zone 3 , the upper part of the store which is visible from a moving car. When you're walking in a parking lot of a strip mall, or walking across the street from the store you seek, you're looking at Zone 2 on the storefront. The Zone 3 is too high and Zone 1 is too low to see generally. Have you ever seen a person walking down the street and craning to look up to find the name of the store s/he's in front of? That's a perso